Privacy Policy
How Daden Group collects, protects, utilizes, and respects your personal and business data across our website, marketing funnels, and enterprise client engagements.
What this means for you, your team, and your intellectual property in plain English:
1. Overview & Scope
DADEN GROUP ('we', 'us', or 'our'), a registered partnership firm (Form GST REG-06, GSTIN: 18AAWFD5191R1Z9) with its principal place of business at Building No. 130, Ward No. 3, 326 of Naharkatia Town, Namrup, Dibrugarh, Assam - 786610, India, operates dadengroup.in and provides digital growth, performance advertising, bespoke web engineering, creator partnerships, video editing and commercial shoots, and AI automation services.
This Privacy Policy outlines our procedures regarding the collection, handling, disclosure, and protection of information obtained from visitors, prospective clients, active clients, and partners. By accessing our website or utilizing our services, you consent to the data practices described herein.
2. Information We Collect
We collect information in three ways: directly provided by you, automatically gathered through technical navigation, and authorized client data shared during professional engagements.
A. Information You Provide Voluntarily
When you fill out a strategy consultation form, subscribe to our updates, book a discovery call, or enter a business contract, we may collect:
- Full name, corporate title, and contact details (email address, phone/WhatsApp number).
- Company name, website URL, industry sector, and current digital marketing benchmarks.
- Project objectives, scope requirements, and estimated marketing or engineering budgets.
- Communication logs and notes from discovery sessions with our practice leads.
B. Information Collected Automatically
As you navigate our website, our servers and analytics providers automatically record standard web telemetry:
- IP address, general geographic region (country/city level), and internet service provider.
- Browser type, operating system, device hardware specifications, and screen resolution.
- Referring URLs, pages viewed, time spent per page, click paths, and interaction telemetry.
C. Client Engagement Data
During an active commercial engagement, clients may provide access to ad accounts (Meta Ads Manager, Google Ads), analytics dashboards, Git repositories, or API keys required to execute deliverables. All such data is treated as confidential business information protected by mutual non-disclosure obligations.
3. Legal Basis & Purpose of Processing
Under India's Digital Personal Data Protection (DPDP) Act 2023 and the General Data Protection Regulation (GDPR), we process your data under clear, lawful bases:
| Purpose of Processing | Type of Data | Lawful Legal Basis |
|---|---|---|
| Responding to strategy inquiries and consultation requests | Contact details, project brief | Consent & Legitimate Interest |
| Fulfilling contracted growth, software, or ad management services | Commercial records, credentials | Performance of a Contract |
| Invoicing, payment processing, and accounting compliance | Billing details, GSTIN/PAN | Legal & Regulatory Compliance |
| Improving website speed, user experience, and security monitoring | Device telemetry, cookies | Legitimate Business Interest |
| Preventing spam, abuse, unauthorized access, and malicious attacks | IP logs, firewall data | Security & Legal Compliance |
4. Third-Party Service Providers
We do not sell, rent, or trade your personal data. We only share information with vetted infrastructure partners who operate under strict data protection agreements:
Trusted Processors & Infrastructure
Our technology stack relies on enterprise-grade global providers:
- Cloud Infrastructure & Edge Hosting: Cloudflare, Nitro/Node.js edge runtimes with TLS 1.3 encryption.
- Analytics & Monitoring: Google Analytics (with IP anonymization enabled) to analyze aggregate site usage.
- Payment Aggregators: PCI-DSS Level 1 compliant payment gateways (Razorpay, Stripe) for secure invoice settlements. We never see or store your full card numbers.
- Communication Channels: Google Workspace, WhatsApp Business API for direct client coordination.
5. Data Retention & Security Measures
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, or to comply with statutory legal, accounting, and tax requirements.
Lead submissions from prospective clients who do not engage our services are routinely pruned after 24 months. Active client records are maintained throughout the contract term plus the statutory duration mandated by Indian accounting regulations.
6. Your Rights & Choices
Regardless of your geographic location, Daden Group extends full privacy rights to all users:
Exercising Your Data Rights
You may exercise any of the following rights by contacting our Grievance Officer:
- Right to Access: Request a copy of the personal information we hold about you.
- Right to Correction: Request correction of inaccurate, incomplete, or outdated data.
- Right to Erasure: Request permanent deletion of your personal data where retention is no longer legally required.
- Right to Withdraw Consent: Revoke consent at any time without retroactive penalty.
- Right to Opt-Out: Unsubscribe from any newsletter or non-essential email updates with one click.
7. Grievance Officer & Contact Information
In compliance with the Information Technology Act 2000 and Rule 5(9) of the IT (Reasonable Security Practices and Procedures and Sensitive Personal Data) Rules 2011, as well as the DPDP Act 2023, the contact details for our Grievance Officer are:
Designated Grievance Officer
Name: Sumitabh Shyamal
Designation: Co-founder & Chief Technology Officer, Daden Group
Direct Email: [email protected] (Subject: 'Attn: Grievance Officer - Privacy Query')
Registered Firm: DADEN GROUP (Partnership)
Registered Office: Building No. 130, Ward No. 3, 326 of Naharkatia Town, Namrup, Dibrugarh, Assam - 786610, India
GSTIN: 18AAWFD5191R1Z9
Resolution Timeline: We acknowledge inquiries within 24 hours and resolve verified grievances within 15 working days.
Grievance Redressal & Legal Point of Contact
Designated officer under Information Technology Act 2000 & DPDP Act 2023:
Sumitabh Shyamal
Grievance Officer & Chief Technology Officer
DADEN GROUP (Partnership)
Building No. 130, Ward No. 3, 326 of Naharkatia Town, Namrup, Dibrugarh, Assam - 786610, India
Statutory Tax Identifier
GSTIN: 18AAWFD5191R1Z9
Jurisdiction: NAHARKATIA - 1, Dibrugarh, Assam